How often should a stylist perform a scalp massage during a shampoo service?

Performing a scalp massage during every shampoo service is essential for several reasons. It enhances the overall experience for the client, promoting relaxation and comfort. The gentle pressure applied during the massage stimulates circulation to the scalp, which can help promote healthy hair growth and nourish the hair follicles.

Additionally, regular scalp massages can aid in the distribution of natural oils produced by the scalp, which can contribute to healthier hair. This practice also allows the stylist to assess the scalp's condition, identifying any issues such as dryness or irritation that may need to be addressed.

While other frequencies such as only performing massages monthly or at the client’s request might be considered, incorporating this soothing practice consistently in every shampoo service leads to a more comprehensive and beneficial hair care routine. It reflects professionalism and a commitment to the client's well-being and satisfaction.